It is hard to imagine that the commercial break that has been heavily criticized has also perhaps brought the IPL 2 its much needed attention.
Cellular company Vodafone’s brilliant move to bring into being, Zoozoos, the creatures (people in costumes) has been a huge hit in the IPL 2 season in South Africa even though the cricket tournament itself has missed the distinct sparkle being held in India last year.
The seven and a half minute “strategic break” has caused quite a stir and the move will be reviewed eventually. But within the course of the commercial break, people appear to have fallen in love with the Zoozoos so much that it has become their primary reason to watch the sports on the channel, if the various polls in newspapers are anything to go by.
The concept of Zoozoos has captured the imagination of both, old and young, and there is an eager anticipation of the next Vodafone ad featuring the Zoozoos. The uniqueness of the ads combined with the ingenuity has really made its mark. It is yet to be established how the Zoozoos have fetched eyeballs for the IPL 2 or if they have even affected Vodafone connection sales. For the moment though, the Zoozoos continue to remain an added treat.
Pic Credit: O&M Advertising Agency and Vodafone
